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LiveAquaria.com Privacy & Security Policies

 

Effective February 2, 2015, we have updated our Privacy Policy in connection with our joining the Petco family of companies, and to reflect the growth and progress of our business, as well as to clarify the information that may be collected through our site and how that information may be used and shared. Information collected through liveaquaria.com after that date will be subject to the terms of our new Privacy Policy. Read the full Privacy Policy here.

Here are the primary changes:
  • As our business has expanded, our family of online stores has become more active. We have expanded the disclosure regarding the types of information that you may provide when making purchases through our site or one of our affiliated sites.

  • You may have noticed that we have expanded our business to offer you a wider variety of services for your pet and different ways to interact with our site. We have clarified that information about you may be collected from interactive forums, social networks, and other functionalities on our site; and that your location information may be collected.

  • We have clarified how we and our affiliated companies may use information collected through our site.

  • We have expanded our disclosures regarding the use of cookies and similar technologies to reflect new technologies that we and our business partners may use on our site, and that usage data and the like is generated by certain activities on our site.

  • We have added disclosures about do-not-track technologies and the collection of information through our site by third parties, in accordance with recent legislation.

  • We have clarified that, in the event of a merger or acquisition, the information collected through the site may be transferred to our acquirer. In addition, we have clarified that there are other circumstances in which we may disclose information to third parties; for example, to comply with a legal process or government regulation, enforce our agreements, protect our and others' safety and security, to permit our service providers to perform functions on our behalf, or to complete a transaction for you.

  • California customers are entitled by law to know with whom we share certain types of information (affiliates and third parties) who are permitted to use it for marketing purposes. Our updated privacy policy provides an easy mechanism for you to request and receive such information.

  • We take the security and privacy of your information seriously, but even with appropriate precautions, there is always the unfortunate possibility of a security breach. Our updated Privacy Policy clarifies that any information submitted through the site is at your risk, and that you play a part in securing your information by protecting your log-in information.

  • Finally, we have expanded the ways in which you can contact us to include our phone number and address, and the ways you can update your information and preferences.

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